Huda Beauty has announced that it reformulated its original line of Liquid Matte Liquid Lipsticks—and they are relaunching today. It seems we’ll all need mask-proof lipsticks for a bit longer, and this new line seems to check all the boxes. The new launch is also just in time for Valentine’s Day. 

The brand explains on Instagram that it reformulated the line because it listened to consumer comments over the years, read reviews, and “challenged our manufacturer to make the best formula possible…”

The new formula is the “thinnest possible” the brand states, and is not sticky.  It delivers—

• A one-swipe application
• Lasts for 8 hours 
• Calims to be transferproof, streak-proof, and smudge-proof  

The formula is infused with the brand’s L.O.V.E. complex—lycopene, olive oil, vitamin A & E, essential fatty acids.

The new line of Liquid Mattes is available in 16 shades—8 original and 8 new hues. 

Huda Beauty’s founder Huda Kattan accounced the new launch in the Instagram post below. 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by HUDA KATTAN (@hudabeauty)